Specializing in the emerging "now age" lifestyle space, Ruby works as a curator and consultant for brands looking to engage their audiences with next generation written, video and live event content, often calling on her rolodex of wellness experts and modern mystics. Below are a few examples of recent project. Other clients include: Soho House, Unilever, Lululemon, and James Hotels.
Ruby and her Numinous editorial team also work with aligned brands to create custom editorial, event and social content packages. To request a media deck please contact: Bess@the-numinous.com
Ruby worked with the creative team of Selfridges department store in London to curate a mystical holiday shop-in-shop. The store featured a selection of cosmic products, as well as a series of "Numinous Presents" workshops and events.
Ruby curated a content series featuring key wellness influencers as part of Buick's "Happiness Test Drive" campaign. This included a custom in-car scent from Moon Juice founder Amanda Chantal Bacon, and a podcast from happiness expert Shawn Achor.
Ruby partnered with SLC London to curate a series of customer activations at flagship Topshop stores in NYC and LA. These included tarot and astrology readings, and workshops to create spooky flower crowns and custom magic potions.